Who We Are
My name is Johan Bezem, I own a company called Okki Nokki based in Holland and we manufacture the Okki Nokki record cleaning machine.
Our head office is in Rotterdam but our manufacturing base is situated in China where we have a large factory. Apart from the Okki Nokki, we do not produce other products.
Let me tell you about the Okki Nokki. First of all, the name – “Okki Nokki”
It is a Dutch expression – it means: ok, thumbs -up, everything is fine – and that’s a perfect description of the product. It does the right job and the right price.
It has definitive outstripped the VPI 16.5 as the world’s bestselling record cleaning machine.
In a relatively short time period, we have achieved production of over 35.000 units and developed the machine to its current high standard. We cannot make them fast enough.
A quality build with advanced features and a safety-first approach, has brought this about.
At the beginning of January 2013, we introduced a completely redesigned cleaner, with a much thicker vacuum arm, new packaging, new electronic control unit, better sound damping material, and many other new futures.
In April 2014 / 2015 we introduced the last change on the Okki Nokki, a professionally aluminum clamp with a rubber O-ring system build in. This is far the best record clamp in the World.
The Okki Nokki is made of a lightweight aluminum/ plastic “sandwich” casing.
Very modern and attractive in appearance. Lightweight for easy mobility and shipping.
Most important in a record cleaning machine – waterproof!
The price of the machine has remained stable in European market place for a long time, the current model just costing the same amount of euro’s, after a 7 year period. The retail price of the Okki Nokki is for years now € 450,-
The whole idea behind Okki Nokki came to life about 16 years ago when I realized that all record cleaning machines where actually very expensive, too expensive.
All that a record cleaning machines needed to do was to clean records, nothing else.
Most machines were made to look great, had unnecessary frills and were simply too expensive to be bought by the general vinyl loving public.
I knew that a lot of people would willingly buy a record cleaning machine if the price was right.
So we started with thinking of what the maximum price for such a machine should be. The target price at that time for us was € 275 retail price that would have been around $300 then.
By knowing the maximum retail price, we started to design the machine from a different perspective. Totally alien to the way most audio equipment is produced.
The first Okki Nokki was sold for € 275, – our target price.
Now after several years, our machine has great performance and features, looks expensive but retains our original policy goal – its great value and still very affordable.